Google is getting extremely stringent with its penalties for everything from spam links to having too many ads to content since its release of Panda 4.2. Getting a twice yearly website audit has become a business priority. If you haven’t already gotten a website audit, you need to do today as a matter of urgency as you’re losing valuable leads.
What is a website audit? What kind of website audit do you need? What should you expect in your final report from your auditing company of choice?
Types of Website Audits:
There are many types of website audits, but the most common types of website audits related to SEO needs are:
• Conversion Optimisation Audits: Analyse conversion issues, which can be onsite or technical
• Competitive Website Audits: Analysing your website to ascertain how your website can be improved on and how your website stands up against your competitors
• Negative SEO or Attacked Site Audits: Analyse downturns in website metrics when we know a website has been attacked by negative SEO methods
• Penalty and Recovery Audits: Analyse downturns in website metrics when a website has been algorithmically or manually penalised
• Red Flag Audits: Assessing a website for potential penalty issues. This should be part of a site health audit, but can be another audit in itself
• Security Audits: Security audits for website vulnerability especially important in high-risk / high value websites, but everyone should have one
• Website Health Audits: Assessing website health or when there is a website health issue such as a downturn in traffic